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Increasing Brand Awareness and Audience Through Content Marketing

June 7, 2015

linkedinIf your company’s website is bare and hardly ever updated, take a look at how ADP took advantage of their LinkedIn page. The company decided to implement a content marketing campaign around their LinkedIn page with the goal of informing customers about ADP’s services and increasing readership. Within a year, the ADP company page doubled its followers to 85,000 and increased the number of impressions from 300 a month to 1.3 million a month. This is a clear example of a well-planned content strategy using LinkedIn pages. Read about it in this case study:

ADP Case Study: Highlighting Thought Leadership with LinkedIn Company Pages

 

Image Credit: Linkedin

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