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McDonald’s Canada and LCBO Created Unique Content Marketing Strategies

June 21, 2015

mcdonaldsEngaging customers with an open forum and starting a magazine are two unique ways these companies used content marketing to inform the public, increase web traffic, and generate new leads. Check out the 10,000 Questions Campaign that McDonald’s used to generate new content from customers, and Vintages – the magazine started by LCBO to educate customers about wine & spirits.

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