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AMP on Google Looks Great

June 30, 2016

ampAMP stands for Accelerated Mobile Pages. It is Google’s open source initiative for publishers on mobile, and it’s impressive. Several news sources are displayed in the mobile web browser at the top of search results. Click the first one to view the article and swipe across the screen to view the next one. The UI looks nice and the stories are easy to read.

The curation aspect of the pages is great for those that like to read different publishers and view different pictures or videos on the same topic. For publishers, AMP is a way to get their content on as many mobile devices as possible.

Publishers can use AMP by adding code to their web pages. An outline of how to do this is available at AMP Project.

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